Style Theory / Personalised Tote Bag

The exclusive Style Theory’s personalised tote bag for their first ever Capsule Store launch event at 313@Somerset. Live event printing services were engaged and Style Theory’s guests had the opportunity to customised their very own Style Theory Tote Bag with the digital illustration pack designed by me.

The idea is to create versatile illustration that allows each guest the freedom for their own creativity and distinct style and creativity while ensuring the illustration are unique to Style Theory. The end result? Much like Style Theory’s motto— endless possibilities, we see every guest walking away with a personalised tote bag that both represents Style Theory and infused with their very own distinct style and character.

Art Direction / Graphic Design / Illustration / Merchandise / 2019