Second Edit / Summer Dream Photoshoot Campaign Vol. 01

SUMMER DREAM— A spring/summer photoshoot campaign to introduce Second Edit’s upcoming collection full of summer essential pieces.

Creative direction: Carmen Tan + Joy Ng
Photograph: Hans Goh
Stylist: Hiro
Hair & Make-Up: Ying Cui Pris
Florist (Set Design): The Flower Factory
Model: Janice Low (from Basic Models)

Creative Direction / Photography / 2022

Week 1 April Launch_11 to 17th April_3.jpg
STSE002~0182.jpg
Week 1 April Launch_11 to 17th April_1.jpg
Week 2 April Launch_18 to 24th April_2.jpg
Week 2 April Launch_18 to 24th April_3.jpg
Week 2 April Launch_18 to 24th April_4.jpg
STSE003~0225.jpg
Week 1 April Launch_11 to 17th April_2.jpg
STSE006~0296.jpg
STSE005~0264.jpg

Specially curated for your summer needs.

Dreams do come true.

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Second Edit / Summer Dream Photoshoot Campaign Vol. 02
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Second Edit / End of Season Sale Campaign Visuals