Style Theory: Reimagined / Circular Fashion Vending Machine

A fun metaphor to change up the perception of Style Theory as a fashion rental service, from a non-essential big-ticket product to a more relatable value-for-money product that’s already associated with affordability and convenience— the vending machine. To tease the idea of a reimagined Style Theory in the concept of a vending machine, I went along with a vibrant and fun art direction. To add on, I wanted to recreate that all-too-familiar memory of using a vending machine and how it function thus the visuals are created with that motion in mind.

Art Direction / Graphic Design / Illustration / 2020